Spotted! Becel’s gastro greenhouse
The margarine brand has opened a restaurant made entirely out of plants.
How Subway is using media to execute new positioning
Carat president Jeff Dack says grabbing millennials is crucial, but it’s “naive” to forget about everyone else.
Digital tax credit and cost reductions help Torstar in Q4
Advertising revenues were still soft across most segments.
Steam Whistle hits the links with Golf Canada
As part of a major sponsorship, the beer brand’s ambassadors and signature vintage trucks will be a regular sighting during golf tournaments.
Celebrity Big Brother shines: Numeris
Now the Olympics affected what else Canadians watched.
Federal budget offers little to print media
The CMF gets a bump, but a $50-million pledge to support local journalism is received with indifference by print media.
Olympic reach is down from Sochi
Plus, peak audiences for key events failed to graze some of the AMAs from 2014.
Six new sponsors for Big Brother Canada
Air Transat will join The Brick as a grand prize sponsor.
A GDPR primer for Canadian publishers and brands
If your web or mobile site tracks European consumers, the EU’s new regulations – and its steep fines – apply to you.
CBC launches The Succulent Six on its digital platforms
The program’s champions of body positivity show the pubcaster is opening up to factual programming online.
BMO rises to the top: Media Monitors
In Montreal, a number of new advertisers made their way to the charts.
Le Devoir, GCM partner for national sales
Groupe Capitales Médias aims to increase the publication’s visibility among agencies and brands across Canada.
44% of Canadian advertisers report brand safety issues: survey
IAB Canada research shows more advertisers are moving toward premium inventory at the expense of scale.
Mindshare top Canadian agency on Warc ranking
The Warc 100’s media agency list is topped by Starcom Chicago.
Header bidding continues global growth: study
PubMatic’s year-end review of its traffic shows particular growth among mobile impressions.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
