CIBC partners with Buyers Bootcamp
Scott McGillivray is back to help flip houses with the financial institution carrying its five-year HGTV partnership forward.
Cossette Media defends Quebec government account
The CSPQ again names the agency as the official steward of its $260 million media buying operations.
Rise arrives on Global’s midseason schedule
The series adds more high school drama to the network’s winter lineup.
Rogers stays on top in Toronto: Media Monitors
Meanwhile, Casino Montreal was the top buyer in Montreal.
Food Network goes to Chef School
The Corus-owned specialty net taps its talent for views online.
Facebook’s Messenger chatbot showcase launches in Canada
The new Discover tab for Messenger highlights brands and publishers that have created chatbots.
Media agencies blowing up on the AToMiC shortlist
Five media shops are in contention for work across beer, CPG, automotive and airline brands.
Reaction to Google’s ad block research debacle
Buyers aren’t worried that Chrome’s supposedly coalition-backed blocking guidelines were developed with the ad giant’s own research.
How Canadian brands got in on NBA All-Star action
The game is in L.A., but advertisers used social, digital and point-of-sale campaigns to align with the league and build affinity.
ICYMI: Restructuring leads to 80 job losses at Global
Plus, CSA hosts announced, and a new chatbot tool from Adobe.
Crown corp EDC picks Media Experts
With a big shift to digital media and iterative “experimental” buys, the crown corporation switched agencies alongside a creative review.
People Moves: Sportsnet says goodbye to Jerry Howarth
Plus, Noise Digital adds four and Media IQ hires Simon Tray.
Sun Life’s Ella expands with Google Home
The financial services brand expands the digital tool’s potential reach as it readies for AI integration.
Media trust has increased in Canada
Edelman’s 2018 study still places Canadians among its “distruster” nations.
Global shifts Instinct premier, reveals Timeless’ return
The Corus-owned broadcaster tweaks its winter schedule ahead of a new series’ premier.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
