Inside SnackableTV’s ad and content plan
Mike Cosentino talks audience, ad integrations and content strategy on Bell Media’s latest offering.
TVs, tablets and PCs are still trending up: study
Although internet penetration isn’t growing at the same rate as Canada’s population, we’re still hungry for more devices.
CRTC seeks input from digital giants
The commission told Netflix, CBC, Google and others that it wants their subscriber and Cancon investment info, but promised not to share it.
Shonda’s new show finally named on CTV winter schedule
Reality hit The Voice will also return to the network.
Rogers buys the top: Media Monitors
The communications and media company bought more than double the spots of the next-most prolific advertiser in Toronto.
Bell Media’s Super Bowl audience still smaller, but stable
Overnights show only a slight AMA drop across CTV, CTV2 and TSN2 from last year, but audiences are still far lower than the simsub heyday.
Groupe V hires Aksel Bedikyan, evolves TV research team
The former Cirque du Soleil analytics exec is tasked with giving the Quebec-based media co a more global perspective on digital trends.
Kit Kat’s quick hits take a Super Bowl strategy social
After pushing its contest hashtag all season, Kit Kat makes its Super Bowl play on TV, Twitter and Snapchat.
Bell Media’s SnackableTV comes out of beta
An ad-supported version will launch later this year.
CTV, Comedy reveal air dates for original mid-season shows
Corner Gas Animated, The Detail and the popular MasterChef Canada have found their place on Bell Media’s schedules.
Spotted! Soup’s on!
Sony Pictures Entertainment Canada is appealing to hungry (and cold) Torontonians to promote the release of Peter Rabbit.
Behind CBC’s unconventional Crawford release
The unconventional family comedy’s unique strategy aims to avoid clashing with the Winter Olympics.
ICYMI: CBC’s Olympics schedule, Bell’s big Let’s Talk numbers
CBC will broadcast a total of 21 hours of Olympic content per day, 18 of them being live.
Google’s ad revenues are up, but so are its costs
Traffic acquisition is taking a bigger bite out revenues as the online giant pays out more to its Network partners.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
