Groupe V debuts reality dance competition with Rogers
Danser pour gagner doubles the channel’s homemade reality productions.
Pepsico renews NHL, NHLPA sponsorship
A 12-year partnership continues as the snack-maker stays entrenched in sports.
Spotted! Bottled air for sale
Enercare’s phony holiday pop-up marked the beginning of a full product awareness and education campaign.
Media Experts makes its picks for mid-season hits
The IPG agency looks to The Launch, a nameless show and the Olympics as big winners.
Quebecor signs with Sherbrooke transit
In addition to taking on new inventory, the OOH operator will sponsor transit system improvements.
Global picks up action and comedy series
Corus brings 9-1-1 and A.P. Bio to the schedule mid-stream.
TC bolsters trade pubs with Contech acquisition
As the media co. makes large-scale exits from consumer pubs, it’s turning to niche products to drive new revenue.
Big Bang holds the top: Numeris
With Young Sheldon and The Good Doctor also airing new episodes, CTV’s big three dominated most markets.
Netflix to bump marketing spend after 8.3M new subs
Netflix’s global ad spend to hit $2 billion as it charts record quarterly subscriber growth.
Hockey Day in Canada gets an AMA boost
The average audience of the broadcast went up 7% from last year and 21% from 2016.
Canada’s prolific smartphone market skews to iOS: study
Newzoo says Canada is ahead of the global market in terms of smartphone usage, and a preference for iPhones might indicate more spending power.
Sunwing stays on top: Media Monitors
Meanwhile, Bell Media’s CTV maintained its streak as the top buyer in Montreal.
Elle Canada, Elle Quebec launch new retail strategy
Editor Julie Buchigner said the new custom content approach is indicative of modern editorial times.
Snap courts app marketers with new updates
The social media platform is banking on the rising popularity of app install advertising as it adds more granular measurement and easier app installs.
WPP lands Bose accounts after global review
Partner agencies that will begin working with the brand in the spring have not yet been specified.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
