Holt Renfrew goes social for Year of the Dog
The new red envelope gift can be exchanged on WeChat, one of the world’s largest social networks.
La Voix does a duet with RBC this season
TVA’s top-rated Quebec reality show kicks off its sixth season with a new sponsor.
Media in the mix on Toyota’s tactical review
The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.
Spotted: A sweet pizza pop-up
Dr. Oetker’s new desert offering gets a chocolaty unveiling.
Multi-screen campaigns still rising: report
Videology’s latest at-a-glace study also shows view-through-rate continues to slide as a priority.
ICYMI: National Post adds new financial features
Plus, Vice and W5 get ready to go live while Much gets the broadcast rights to the Brit Awards.
MTM’s Canadian tech outliers and oddities
The devices Canadians say they can’t live without.
Twitter, CBC sign unique Olympic streaming deal
Canada is the first country with an officially sanctioned live Twitter stream of Olympic competition.
DAZN’s Super Bowl play for audience awareness
Canada’s other Super Bowl broadcaster launched a social campaign that drove strong engagement for the nascent sport media company.
Yellow Pages records lower digital and print revenues
The quarter and the fiscal year saw declines across the board, but CEO David Eckert says the company’s recent layoffs will help stabilize things.
Bell Media revenues down 1.3% in Q4
Ad dollars declined 4.4% in the last three months of the year.
OMD Canada names its first chief client officer
Toronto managing director John Killam takes a bigger role on the senior management team.
Kijiji creates new advertising lead position
The classified company is combining digital and programmatic operations under one leader.
What’s the value of Canada’s data market?
Research firm OnAudience says we’re one of the world’s biggest data regions and predicts strong growth to the end of 2018
CBC renews The Great Canadian Baking Show
The competition show was the most-watched unscripted series on the pubcaster in the past five years.
