BNN to rebrand as BNN Bloomberg
The new entity, which will launch in spring, is an aim to boost content for BNN while bringing in bigger Canadian audiences for Bloomberg.
Starcom, LinkedIn and more join forces for internship program
Four interns will float between Starcom, Tapped Mobile, LinkedIn and Zag Bank to learn all the components of an RFP.
Sunwing returns to the top: Media Monitors
Meanwhile, in Montreal, CTV continued to reign as the most prolific radio buyer.
CBC announces 13 broadcast partners for PyeongChang
CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.
In the year since Pritchard’s utlimatum, what has changed?
Experts weigh in on whether or not digital has truly cleaned up its act — and what still needs to change.
Jamie Schouela upped at Blue Ant
Schouela has been promoted to president of Canadian media, after nearly five years with the company.
Spotted! No Frills (and no pants either)
The Loblaw-owned discount brand stripped down to its skivvies for a frigid subway ride.
GroupM adds to the global C-suite
Nick Theakstone, former CEO of GroupM U.K., will assume the new role.
Forster leaves, Omnicom names new media CEO
Cam Reston and Alain Desormiers have new roles in a top-level executive shift.
ICYMI: Bell’s Let’s Talk is back with new and familiar faces
Plus, Nike makes the most of a massive TV buy.
Disney named lead sponsor for The Launch
Laird White of Bell Media says the “global juggernaut” of Disney will help deliver the format to international audiences.
People Moves: Abacus, MediaIQ and more
Media iQ’s latest hires mark 20 new faces for its Toronto office in the last year.
CRTC launches survey into content consumption
As the commission embarks on a quest to determine the future of Canada’s content distribution system, it’s asking Canadians why they watch content the way they do.
TheScore delves deeper into gaming on Facebook
A new fantasy sports product offers an easy entry point for new audiences as the company continues investing in digital channels.
The uncertain future of Amazon Echo ads
Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
