Corby ups the spend on New Year’s transit campaign
The alcohol brnad is expanding its drinking and driving awareness campaign to a multi-platform, multi-week campaign.
eOne rebrands its Antica podcast network
With increased visibility, the media company thinks it can benefit from Antica’s strong intellectual properties.
Horizon Media comes to Canada
A growing need for North American solutions brings the U.S. media agency to Toronto’s Liberty Village.
Jane Francisco: There’s a new kind of EIC in town
The Canadian leading Good Housekeeping says the Canadian magazine industry could learn from its neighbours to the south and explains why she goes on sales calls.
Digital to top ad spending in 2018: report
GroupM’s forecast shows that while its growth is slowing as the market matures, digital spending will reach $7.2 billion next year.
Trader leverages data to launch ad solution
The AutoTrader.ca parent company is using its data capabilities to target auto shoppers around the web.
The Daily Hive’s unconventional new Instagram ads
An Instagram purge inspired by Taylor Swift yielded impressive social engagement for Nude Vodka.
CAA makes a theatrical debut with Mirvish
Mirvish Productions is hanging a new name on one of its theatres as the auto club’s South Central Ontario branch signs on to a multi-year deal.
ICYMI: Meet the new Globe and Mail
Plus, the Facebook Journalism Project pairs with Ryerson, and the latest Canadian theatre stats.
David Shing: Make digital advertising fun again
With all the questions around viewability, fraud and brand safety, Oath’s digital marketing guru says the field has lost its joy.
Vice: too niche for TV?
The Vice brand has a large and rabid digital following, but TV is a different animal. Media buyers weigh in on the fledgling channel’s progress to date.
Starbucks goes to the bots on Twitter
It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.
Kao taps Blue Ant for a changed social media strategy
Jergens’ parent company is hoping to get more for its social spend through a content partnership.
Snapchat redesigns for discoverability
Plus, the app is promising monetization options for creators in 2018.
CBC signs on for two more Paralympic Games
A multi-games partnership with the Paralympic Committee sees the pubcaster return in 2018 and 2020.
