Scotiabank dives deeper into hockey with MLSE deal
The bank has signed a 20-year deal as title sponsor of the Toronto Maple Leafs and Raptors’ home.
Announcing the Media Agency of the Year shortlist
These 10 agencies made the cut heading into the November awards gala.
Amazing Race Canada holds the lead: Numeris
The Canadian original once again beat out America’s Got Talent, but both reality shows saw their average audience drop.
Crackle signs with Cue Digital Media
The deal marks the first ad representation deal for Canada in the market.
Carlsberg picks Initiative
The beer brand has selected the Mediabrands shop for its global AOR following an extensive pitch process.
Sportsnet spends on digital to engage millennials
The sports media company is going wider with its latest external campaign, adding out-of-home in six Canadian markets and targeting younger viewers with online ads and video.
Golf Town gets experiential to target next gen
Company VP of marketing and e-commerce, Frederick Lecoq, on how the company engaged younger golf fans around its first sponsored athlete.
Caroline Gianias takes the top spot at Radio Connects
The industry veteran has been named president at the group, which is aimed at promoting the effectiveness of radio as a medium.
Rogers stays on top: Media Monitors
The telco bought the most radio advertising in Toronto for the week of August 21 to 27.
Fall premiere dates announced for City
The new season will kick off Sept. 10 with the launch of space comedy The Orville.
Viceland unveils fall lineup
The youth-focused specialty has set the premiere date for Nirvanna The Band The Show and new scripted series Fubar: Age of Computer.
Cineplex adds VR to its offerings
For Cineplex, it’s a chance to up its premium content offerings, while IMAX sees it as a opportunity to bring VR mainstream.
TimePlay poised to expand following funding boost
The company, which largely works with Cineplex, is set to expand into new verticals.
How Groupe V aged down Max
Content GM Jacques Mathieu said the strategy to acquire content across numerous genres may be atypical for specialty, but in the Quebec market, it works.
Barilla turns to Facebook Live to target moms
The pasta brand, which has largely focused on digital rather than TV and OOH, is hyper-targeting moms through tutorial-style posts with chef David Rocco.
