Snapchat gets more granular with ad placement
The social media company has introduced manual ad controls that help curb brand safety issues as well as allow for creative optimization.
CTV releases fall premiere schedule
Star Trek, Big Bang Theory and Young Sheldon lead off the new shows next month.
ICYMI: Net sales down at WPP, Facebook updates Journalism Project
Plus, Quebecor has invested in a Montreal heritage site and Cineplex has launched another location of the Rec Room.
TheScore’s app update focuses on discoverability
The mobile-first sports media company has divided its main interface to provide deeper coverage and will soon test new ad units to go with it.
Bell Media announces new entertainment show
Pop Life will premiere on CTV News this fall.
CTV reveals The Disappearance premiere
The six-part original series will have its linear debut in October.
Digital, experiential a growing focus for TIFF partners in 2017
Acting director of corporate partnerships Reena Chohan on the sponsorship trends the organization is seeing heading into this year’s event.
Pattison Onestop expands office network
The OOH company has signed seven new deals in Alberta.
City sets Bad Blood debut
The Rogers Media-owned channel will also host a special event screening of the series at Fan Expo Canada.
Brands win music fans with samples and free wi-fi: study
While Canadian concert-goers feel that sponsorships should be more subtle, but offering sponsored wi-fi, air conditioning or even a shower station will win favours.
Rory Capern departs Twitter
The social media company is searching for a new managing director in Canada.
Las Vegas adds video to Canadian content strategy
LVCA’s largest custom content campaign north of the border offers travellers a more interactive preview of the city.
Stella Artois, Fiji Water join Fashion Week as sponsors
Sponsors will play to a crowd of designers, journalists and style enthusiasts at the revamped event.
Lucky Charms goes digital to target millennials
The General Mills cereal is encouraging the demo to not act their age with a new campaign that urges them to be a kid again.
Amazing Race Canada holds the top: Numeris
The Canadian original stayed ahead of America’s Got Talent for another week, with both growing their average audiences slightly.
