Bell Media launches cross-country Gusto campaign
The multiplatform campaign will aim to capture a mostly-female audience and direct them to the specialty channel’s free preview period.
Rogers buys the top: Media Monitors
The telco purchased the most radio advertising in Toronto for the week of Oct. 31 to Nov. 6.
The Grey Cup gets creative with OOH
Promotion for this year’s CFL championship have kicked into high gear, with an emphasis on attracting general sports fans by tying into Toronto landmarks on social media.
Spotted! Ubisoft hacks an interactive home
The game maker hosted fans at an interactive home tour, then invited online users to tamper with the results.
Despite skinny basic, cord cutting on the rise
Cable providers will lose nearly 200,000 subscribers in 2016, according to projected numbers from Ottawa-based Boon Dog.
Oasis creates an urban orange grove in Montreal
The Lassonde-owned juice brand is going for sight, sound and even smell in its new bus shelter campaign.
Brad Furtney joins Juice Mobile as sales VP
The former Twitter agency lead is tasked with growing the company’s presence.
Rouge Media renames beauty division, launches men’s arm
VP of North America Alison Jacobs said the name change will open the network up to a wider breadth of advertisers.
Canadian Red Cross barters on Bunz
The organization taps the trading platform to connect with millennials about emergency preparedness.
ICYMI: Facebook continues mobile growth, Canadian execs shuffle
In case you missed it: 84% of Facebook’s Q3 ad revenue was mobile and VP marketing changes at FGL Sports and Unilever.
Hillcrest Mall takes the show on the road
The Richmond Hill, ON shopping centre is celebrating the opening of a new wing with its first major campaign since 2012.
World Series ends on a win for Sportsnet
The game seven match is the most-watched World Series game in the history of the network.
Brunico acquires Marketing and CARD from Rogers
The assets will be integrated into the company’s existing slate of marketing and advertising publications and events.
Study identifies two target groups for Cancon
Who’s most likely to watch Canadian content? A new report identifies the viewers who producers and distributors should be eyeing.
Bell given the go-ahead to appeal simsub ruling
The Federal Court of Appeal has granted Bell the right to challenge the CRTC’s ruling, but with a significant caveat.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Touché! wins new grocery client in Quebec and New Brunswick
- Nextdoor rolls out ads for the first time in Canada
