GroupM downgrades global estimate
The WPP agency’s report shows that investment in programmatic, online video and social media is pushing up digital spend in Canada.
Shopify shifts its gaze on Snapchatters
Looking to differentiate its brand, the e-commerce co turns to the social platform’s storytelling tool to capture attention (and a team member).
MEC wins Hertz
The GroupM agency will handle the car rental co’s work in Canada, the U.S. and Latin America.
Honda Dealer Association buys the top: Media Monitors
The car dealer purchased the most radio advertising in Toronto for the week of July 25 to 31.
iGotcha Media expands into VR
The Monteal-based digital signage co’s founder Greg Adelstein on how entering the virtual space was a logical progression in an increasingly experiential world.
Travelling alongside passengers at Billy Bishop
Clear Channel Canada has launched six new advertising faces at the Toronto airport, aimed at capitalizing on moments in the traveller’s journey.
Domenic Vivolo to leave Bell Media
The president of content sales, marketing and digital products will exit next week.
ICYMI: Dentsu Media’s new director, Facebook’s mammoth ad share
In case you missed it: Veronik L’Heureux has been promoted at Dentsu Media, Facebook is expected to take the lion’s share of global ad revenue in 2016 and Travel Alberta is helping visitors catch Pokemon.
How Canadians are responding to AdChoices two years in
Millennials have the best recall of the AdChoices logo, according to research from the Digital Advertising Alliance of Canada.
Spotted! A dark, dank Suicide Squad facility
Warner Bros. pushes publicity for its upcoming supervillain film by letting Torontonians into the penitentiary.
Mobile leads Facebook ad growth in Q2
The U.S. and Canada posted the highest ad revenue growth globally for the quarter, up 69%.
Spotted! Dove Canada calls out body-shamers
The beauty brand has a real-time billboard that draws attention to media outlets focusing on the appearance, rather than the skills, of female athletes.
Initiative names Mat Baxter global CEO
Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.
Astral OOH wins Toronto’s Pearson Airport
The Bell Media division has won the OOH rights for the most-trafficked airport in the country.
New national sales director at La Presse
Sebastien Cassagnes has been promoted to the role.
