Amazing Race Canada wins the week: Numeris
The CTV reality show had the most single-night viewers for the week of July 4 to 10, 2016.
YouTube FanFest’s free-for-all
Last year’s Toronto event attracted 15,000 attendees, compared to around 2,000 at other locations.
Spotted! Netflix dares commuters to pick up the phone
The online streamer’s OOH execution in TTC stations seeks to build interest in upcoming horror series Stranger Things .
Baroness von Sketch, Still Standing renewed at CBC
The two series will return for new seasons in 2017. (Baroness pictured.)
Faster load times, programmatic buying coming to DoubleClick ads
Google is amping up its involvement in the Accelerated Mobile Pages Project and making it easier to buy native ads through its ad network.
ACA calls for media transparency plan in Canada
The organization’s VP Judy Davey adds some Canadian perspective after the release of the ANA’s latest report on the advertiser-agency relationship.
Twitter signs exclusive NBA content deal
The social media co will begin streaming exclusive content and a weekly pre-game show next season.
Trekking toward pick-and-pay
Behind Bell Media’s big Star Trek win and why high-profile deals and international relationships matter more than ever in TV today.
Spotted! Katy Perry ‘Rises’ over Toronto
Large-scale projections were part of a larger North American push to raise visibility for the singer’s newly released single.
The ebbs and flows of programmatic video: report
A Google report based on advertiser and buyer behaviour on its platforms identifies variations in investment based on platform, market and player size.
Freckle expands beacon network with AirKast
The beacon-based mobile attribution company will have access to a significantly larger audience as a result of this deal.
Mitsubishi Motors buys the week: MM
The automaker bought the most amount of radio ads for the week of July 11 to 17 in Toronto.
Facebook adds app optimization tool
The social media network is giving advertisers a way to use its audience insights to drive in-app monetization.
Bell Media nabs Canadian TV, SVOD rights for Star Trek
Canada is just one of two countries internationally where the Toronto-shot series will air outside of Netflix’s exclusive SVOD rights.
The return of Ashley Madison
Following a major hack of its site, the Toronto-based company has rebranded and will launch a campaign in market this week.
