Shaw Media partners with Moat
The deal will boost transparency for Shaw Media clients and provide increased viewability data.
Ryan Fuss joining Vice Canada
The former Blue Ant Media SVP has joined the company as its CRO.
The X-Files coming to CTV
CTV head programmer Mike Cosentino says the net waited til the pilot was available at MIPCOM before picking it up.
Bell Mobility buys the top: Media Monitors
The company joined the list at #1 in Toronto for the week of Nov. 23 to 29.
Lesley Conway’s next move
The former Bell Media exec is leading Ontario growth for a Montreal-based OOH startup.
L’Oreal Men shows its game face
Changing up the creative to feature consumers rather than celebrities, L’Oreal Men Expert is asking men to put their best face forward.
AToMiC Awards jury revealed
Take a look at who will judge next year’s awards. Plus, check out the new categories for 2016.
Debuting a Canadian data map
Aiming to highlight its proprietary data, Eyereturn Marketing has launched an interactive tool to reflect Canadian likes and dislikes by category.
AAM partners to fight ad fraud
The organization has teamed up with Brazil’s Institute of Verified Communications to address and combat issues including viewability and transparency.
ICYMI: New digital mag awards, TubeMogul adds to brand team
In case you missed it: The National Magazine Awards are launching a digital program and Ben Abbey has joined TubeMogul as a senior brand partner.
Trending topics: Black Friday
How the shopping event is faring on Twitter this year versus last, and which cities and brands are seeing the most chatter.
On-demand viewing still nascent but rapidly growing: report
A Numeris study using single-source PPM data shows how Canadians turn to live and OD viewing for dramas, sitcoms and reality TV.
How Sport Chek is tackling ‘the retailer playoffs’
The retailer is going big on customized digital as it positions itself as a destination for gift-giving, not just sports gear.
Kijiji adds an agency lead
Jennifer Fields, formerly of Olive Media, is joining the company in the new position.
NBA All-Stars to hit Canadian shores and screens
For the first time in 65 years the annual event will be held in Toronto and telecast across the country on Sportsnet and TSN.
