Mitch Dent leaving Rogers
The VP of client solutions will be leaving the company next month.
Cadillac Fairview differentiates with digital
Ahead of one of the busiest days of the year, the shopping centre’s SVP of marketing on how his team is tapping into a previously ignored platform.
Are your mobile users turned on?
According to a new report, many mobile users won’t turn on their location services for most app categories.
Postmedia targets SMBs with digital marketing solutions
The media company is reaching out to small and medium-sized businesses to help build their online presence and expand their advertiser-focused offerings.
Facebook unwraps its top holiday insights
Canadians have reported spending less this holiday season, but where are they spending? The social media co has released data to help decipher the landscape.
Transat’s Twitter travel auction
The tour company will host a SOS-Villages benefit through a bidding war on Twitter for trips down south and to Europe.
Online news gains ground: MTM
How news consumption is changing for Canadians, and where newspapers fit into the equation.
SunLife ‘transforms’ with AOL Canada
The company has launched a branded content video series aimed at motivating Canadians to embrace change.
Brands wrap themselves around online writing community
Goodlife Fitness and Cadbury Canada have executed story-based campaigns to reach Wattpad’s millennial-heavy world of online storytellers.
CBC to broadcast news to office workers
The pubcaster has inked a content distribution deal with Pattison Onestop.
Big Bang Theory takes the week: Numeris
The American show on CTV had the most average viewers for the week of Nov. 9 to 15.
Slice partners with Tetley for commercial-free programming
The Shaw Media specialty channel has launched a show-within-a-show strategy with the tea brand signing on as inaugural partner.
Postmedia joins elite Google club
As an AdWords premier SMB partner, the publisher can leverage the tech company’s expert advice to connect advertisers with its products.
Data Dive: Search is key for Black Friday and Cyber Monday
According to new research from IPG Mediabrands, search is the main source of consumer information for both days.
Space explores Shazam to promote The Expanse
The app is co-promoting a pre-broadcast online debit of the sci-fi series in a Canadian first.
