A new way to use Numeris data
NLogic has launched an API that allows clients to integrate the data into reports and dashboards.
Canadian companies bag OMMA awards
TSN and Crucial Interactive brought home three awards for their outstanding digital work at the Online Media and Marketing Awards in New York.
Amazing Race Canada takes the week: Numeris
The CTV reality show had the most single-night viewers for the week of Sept.14 to 20.
Spotted! A mobile closet on the streetcar tracks
Cadillac Fairview Toronto Eaton Centre looks to connect more with its mall visitors through a curated wardrobe execution as it expands its shopping space.
Programmatic’s $14 billion year
Global programmatic spend is expected to grow 49% from last year, and display is still outpacing video in Canada, according to a Magna Global report.
New group publisher at TVA
Amidst a few major promotions Sandra Martin is taking over as group publisher of all Anglophone titles at the company.
NY Ad Week: Leo Burnett #winsbig at MIXX awards
YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.
Can’t shrink the CBC to greatness: Lacroix
During its AGM the pubcaster’s CEO noted that the company has reinvested in programming for the first time since 2009.
ComScore to acquire Rentrak
The combined company aims to introduce a more expanded and precise measurement system.
Closing the conversion gap on YouTube
The online video platform has expanded its shopping ads format, the scope of its app promotion, as well as the reach of its measuring solution.
NY Ad Week blog: The path to sustainable advertising
MiC publisher Mary Maddever on the quest for a kinder, gentler “Minority Report”-less future.
Yahoo unifies programmatic under BrightRoll brand
The media company has integrated all its advertising products under one banner.
Facebook further aligns with TV
The social media co is now allowing video ads to be bought using total rating points.
Rogers Radio KiSSes up to Apple Watch
KiSS 92.5 is the first music station in Canada to target listeners on the go with playlists that can be live-streamed on the Apple Watch.
Ford Lincoln buys the top: Media Monitors
The car co bought the most radio advertising in Toronto for the week of Sept. 21 to 27.
