CBC goes all-in on programmatic
The pubcaster is making all of its display inventory available through programmatic buying in partnership with Index Exchange.
Blog: Time to clean up the ad clutter
ACA’s Judy Davey offers marketers tips to improve the effectiveness of their media spend in the digital age.
Waze builds Canadian driver community
Results from the traffic and navigation app’s first six months in Canada.
BRBR preps for a road trip
TFO has partnered with Influicity to promote the show’s 2016 season with a 13-city bus tour.
Chef in Your Ear whispers sweetly for Shaw Media
The new Food Network Canada series debuts as the top new Canadian specialty series this fall, while Leave it to Bryan finds its highest season premiere ever on HGTV. (Chef in Your Ear pictured.)
ICYMI: Cineplex announces second Rec Room in Alberta
In case you missed it: Shaw Media builds its content team and ZoomerMedia tasks one of its own to build its TV content strategy and evolve its platforms.
Online ads deemed less trustworthy than traditional
But when it comes to trust, the brand matters more than the media type, according to a new report.
Toronto to host 2016 Grey Cup
The Canadian Football League is bringing its big event back to the city, with Shaw as the presenting sponsor.
OMNI preps Blood and Water for prime time bow
The Breakthrough Entertainment crime drama will be produced in Mandarin, Cantonese and English, with John L’Ecuyer attached to direct.
Spotted! Taking a walk around the UNB campus
A PHD team uses Google Cardboard to get tech-savvy prospective students to tour their client’s campus.
Bell Media announces new VP for French programming
The media co has hired Dany Meloul as VP programming for its French-language TV, while also confirming further layoffs as part of its ongoing restructuring.
Pattison Outdoor partners with York Region Transit
The OOH co has expanded its transit portfolio to include access to the region’s 1.2 million residents.
Next Issue rebrands as Texture
Next Issue Media has changed its product’s name and installed a team of editorial curators to help readers navigate its vast library of magazine writing.
Spotted! An interplanetary execution
20th Century Fox is promoting the launch of The Martian with a street-level activation.
Dynamic launches game-changing OOH tech
Dynamic Outdoor is pushing the envelope on measurement standards in the industry with the launch of its latest technology.
