Strolz moves to global role at AOL
The GM has been promoted as the Microsoft Advertising team finalizes integrations into the AOL Canada office.
Facebook goes all-in on viewability
The social media co has announced the new buying option and a partnership with MOAT Analytics around its video advertising.
Kruger’s ‘soft’ touch with ethnic markets
The paper towel and tissue brand is shifting some of its budget to target specific ethnic communities.
Blog: Can you define Video on Demand?
Rob Young, SVP, director of insights and analytics, PHD on the complexities of understanding how VOD is being measured.
Is La Presse+ model the way forward for news?
Industry insiders weigh in on the impact of the Quebec publisher’s decision to shut down its weekday print editions.
La Presse to cease weekday print edition
The move is effective at the end of 2015, as is the absorption of Olive Media into Toronto Star and La Presse operations.
La Carte uploads inaugural quarterly issue
With its inaugural issue, the digital travel quarterly looks to build ties with like-minded brands.
Discerning comedy fans only, please
How JFL 42 is carving out a niche in Toronto’s crowded events scene.
Google launches call measurement on AdWords
Two new additions to its platform will enable small, medium and big businesses to measure how their click-to-call ads are faring.
Apple still rules on tablets: MTM
According to new numbers, income is the driving force behind tablet ownership, with iPads holding the lion’s share of the market.
Amazing Race Canada takes the week: Numeris
The CTV reality show had the most single-night viewers for the week of Aug. 31 to Sept. 6.
What Scion sees in The Plateaus
How a web series about a fake band and a car company turned the traditional funding model on its side.
The Star’s new app touches down
John Cruickshank and Carolyn Sadler on the launch of the Star Media Group’s big bet to reach younger readers.
Shomi wraps entertainment district in royal hues
The streaming service has taken over watering holes where festival-goers congregate during TIFF.
AOL slips creative support into its One Platform
The publisher has added AOL: Creative to its open programmatic platform to provide more tech support to advertisers as they roll out cross-device campaigns.
