High-rises versus AM radio
Aiming to beat the high-rises blocking its signal downtown, Zoomer Media has added a new twin to its AM740 station on the FM dial.
Amazing Race Canada takes the week: Numeris
The competition show on CTV won the most single-night viewers for the week of Aug. 24 to 30.
More shakeups at Bell Media
The company has let go of six executives, added a new sales VP and promoted three, in the latest round of staff changes.
Bell Media adds a sales VP
Working under Stuart Garvie, Mark Finney will oversee a combined portfolio of sales-oriented groups.
Instagram adds the 30-second spot
The photo sharing platform has added new ad units as part of an update that also makes placements available to any Facebook-managed client.
CDPQ sells some of its interest in Quebecor Media
The media company is putting its 2012 plan into motion by purchasing back close to 30% of the institutional investor’s interest.
District M revamps its reporting platform
The digital media co’s latest version of CAMP responds to advertisers’ need for more transparency and flexibility in managing ad campaigns.
Postmedia links up with beacon tech provider
The publishing group has tied up with Freckle IoT to provide brands with new and measurable ways to reach customers.
Izea opens Canadian outpost
Tiffany Heimpel, director of Canadian client partnerships, on the influencer network’s Canadian launch and its client partnerships to date.
Forever 21 hits Toronto streets with The Kit
On-street brand ambassadors in Forever 21 fashion will be a key part of The Kit Compact ‘s distribution strategy.
Spotted! A punny twist on holiday sales
Online mattress retailer Casper took to the water yesterday, taking brand fans on a Labour Day sail.
Sluggish global economy impacts media forecast
GroupM’s worldwide media and marketing report update sees slow recovery affecting its Dec. 2014 forecast with the impact being felt across global markets.
Bell Mobility takes the week: Media Monitors
The mobile company bought the most advertising in Toronto for the week of Aug. 31 to Sept. 6.
Hamilton gets first sports station
No longer restricted to listening to Toronto’s sports news, TSN flipped the switch on TSN Radio 1150 in the city over the long weekend.
New head named at CBC Sports
Greg Stremlaw will lead the broadcaster’s new sports strategy focused on multiplatform sports journalism, amateur sports and marquee event collaborations.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
