Former Postmedia exec joins St. Joseph as VP digital
The publisher has hired its replacement for Kent Hunt, who was recently promoted to publisher of Toronto Life .
Rogers Comm. taps German phone exec to lead consumer business
Former Deutsche Telekom sales and distribution head Dirk Woessner will join the company on April 5 as president of the consumer business division.
How can brands capitalize on the tablet’s role in the home?
New research from Brandspark finds ownership of the more purchase-friendly mobile device is on the rise.
CTV plans ad-free encore broadcast for 19-2
Bell Media is hoping to give its original Bravo drama an extra audience boost with a commercial-free encore on CTV.
Data Dive: How to target millennials
What agencies need to know to reach this unique group, according to new data from IPG Mediabrands.
CES synthesized
Missed the tech show? Fear not. Highlights from a panel of Canadian media agency execs sharing insights from this year’s event.
Gatorade doc gets the All-Star treatment
The sports drink co’s first taste of branded content has been picked up by Sportsnet.
Op/Ed: Ad tech, whose side are you on?
Past IAB Canada president Chris Williams asks whether Canadian companies will step up and define their digital future, or defer to U.S. decisions.
Yellow Pages Group up for review
Having recently shifted its strategy to focus on small, local business, the company is also undertaking a review of its media partners in Canada.
Spotted! ‘Architectural advertising’ meets automotive
On-site executions at the Montreal International Auto Show from Acura, Honda, Kia, Lexus, Mazda and Subaru.
Taking a peek at Keek
The Canadian startup is finding a foothold with a sponsorship abroad and offering new ad opps to advertisers at home.
GroupM appoints director of privacy
The company has named Rachel Glasser to the role, with online behavioural advertising as a key focus.
Cirque du Soleil Media, 20th Century Fox TV ink development deal
The pact will see Cirque du Soleil Media and Fox develop live-action primetime scripted TV projects.
Loblaw’s media account under review
The retailer has put the account, which is currently with ZenithOptimedia, up for review.
Target exits Canada, takes media spend with it
Media buyers weigh in on the impact of the retailer ceasing Canadian operations.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
