Spotted! Interac’s streetside spending reminders
How last Thursday’s snow storm helped the debit card company’s three-day OOH campaign in Toronto.
Benjamin Moore taps UM Canada for media
The company is consolidating its North American media operations with the shift.
Vision7 sold to BlueFocus for $210 million
Mill Road has confirmed the sale of the holding co, which owns Cossette, to the Beijing-based marketing and communication firm.
Spotted! Asus’ tablet tree
The gifts are in plain sight on this festive tree meant to drive consumer engagement and sharing.
GroupM’s data-driven C-Suite hire
The company’s new chief information officer was most recently at UBM in London.
The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign
The Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.
Targeted marketing will rule in 2015: Ramella
UM’s VP of digital Matt Ramella says more powerful data-matching will drive smarter marketing in the coming year.
Vancouver’s newest lifestyle print launch
Vitamindaily.com has spun off into a new print product called Vita, to be distributed in Glacier Media Group papers in the Vancouver area.
RBC shows off perks program on Steven and Chris
The bank’s Avion Holiday Boutique is getting its own segments during the CBC talk show’s hoilday episodes.
CBC shortens news, talks job cuts, to save $15M
The pubcaster outlines its four-screen approach to local news as it goes from 90-minute shows to one-hour or half-hour formats in major TV markets.
Why programmatic direct will dominate 2015: Sweeney
The president and CEO of Juice Mobile says business leaders should be upping their technical competency and cutting vendors as they head into 2015.
Numeris overview: New PPM ratings
Bray and Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
Discovery Canada introduces the ‘mini-season’
The channel is creating a new “season” by airing 64 hours of new programming over the holidays.
AAM hands out first tablet certification
New results from La Presse+ as its ad certification is announced.
Integration of mobile, social and OOH will grow in 2015: Arakgi
Outfront Media’s VP and GM Nick Arakgi says that in the fast-paced media biz, more face-to-face time is needed to deliver effective solutions for clients.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
