Why Transcon sold its consumer magazines
President and CEO Francois Olivier on the company’s new local strategy and the factors that lead to the shift.
Honda’s year-round sponsorship plan
The brand’s newly expanded NHL sponsorship gives the car co a presence with Canadians all year.
Livia Zufferli joining Rogers
Target’s VP of marketing is headed to the telco later this month as an SVP.
Globe’s Q&A campaign aims to up engagement
The paper is asking readers to put forward the questions they want answered across its platforms.
IAB searching for new president
Chris Williams will leave the role at the end of the year.
‘Bite-size’ M&A deals the new trend for media cos: report
A new report from tax consultant EY says M&A activity in the media and entertainment sector is at a three-year high.
Data Dive: Buying into Black Friday and Cyber Monday
IPG Mediabrands breaks down key times and places to reach Canadians for the two mega-shopping days (hint: 60% have started shopping by 10 a.m.).
Transcontinental sells consumer mags to TVA Group
The deal will see the company focus its efforts more on local advertising.
Checking in on Globe Native
Cynthia Young, the Globe‘s director of advertising products and innovation, on what’s been working and what’s not in the program’s first six months.
Fall TV: Three new cuts
Global TV has two comedies gone from Friday night and City has lost its new reality show in the latest round of schedule changes.
MediaCom adds to leadership team
The agency has hired two new SVPs, with Kevin Kivi and Kevin Krossing both joining the Toronto office.
Neo-Traffic expands its network
The mall media specialist has struck deals with shopping centres in BC, Manitoba and Quebec.
CBC starts implementing job cuts
The pubcaster says 100 redundancy notices were handed out on Thursday.
Barbara Williams urges female execs to reach higher
Shaw Media’s president and EVP of broadcasting on why connecting with CEOs is key to advancement and her hopes for The Protege Project.
How TiVo landed in Canada
Cogeco has launched an integrated campaign to support its new DVR product.
