Postmedia freshens up for advertisers
As the media co rolls out redesigns for its print portfolio, chief commercial officer Andrew MacLeod (pictured) says it’s working to simplify its wares for clients.
The Globe’s native expansion
After launching in beta this spring, the national newspaper has expanded its native advertising program to all sections aside from the homepage.
Finding the right moment on mobile
Brian Wong, founder and CEO of Kiip on the need for a new mobile-first metric.
Laura Pearce moves from AOL to Blue Ant
The former marketing director for AOL will fulfill a new, consumer-facing role for the fast-growing media co.
Rogers’ mags jump the boards
From finance to fashion, the media co’s publishing arm is incorporating hockey across its magazines.
Three new board members for IAB Canada
Senior members from the Globe and Mail, Microsoft Advertising and Mcdonald’s Canada are the newest members to join the board at the organization.
4K screens hit Toronto streets
Astral will start rolling out its network of 40 digital faces on Nov. 10.
Microsoft Canada bolsters Western front
Seeking growth, Microsoft has hired a senior account executive to work out of Vancouver.
Canadian communication spending up: CRTC
Canadians spent 3.2% more on communications in 2013, with the largest piece of that pie going to wireless and internet services.
Brands, know thy creators
AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.
How Kotex became a YouTube exec producer
Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.
Ford Lincoln tops radio charts: Media Monitors
The car co had the most radio ad time in Toronto and Montreal for the week of Oct. 6 to 12.
Making your commute shoppable
Shoeme.ca is venturing into offline advertising with an interactive wall commuters can scan to buy shoes.
Maxus names new global CEO
Lindsay Pattison takes over at the helm of the agency from Vikram Sakhuja, who will remain in the group.
Fashion hits the catwalk with new awards show
The magazine is getting into the events biz with a show during Toronto Fashion Week.
