Reebok takes over hockey on The Score
The sports news platform will be writing custom content for native ads promoting the brand around its NHL coverage.
Ford Lincoln buys the top: Media Monitors
The car co bought the most radio ad time in Toronto for the week of Sept. 29 to Oct. 5.
VOD viewers like to laugh
A new survey of VOD viewing from TVB, CMDC and Numeris show sitcoms are the most-viewed category and women are doing the majority of the viewing on the platform.
Amazing Race Canada is most-watched program of the year
CTV’s reality race averaged 2.8 million viewers per episode in its second season, according to Numeris data.
A guide to NHL changes in Canada
With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.
MasterCard brings ‘Priceless’ access to ACC
In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.
Can designer tees woo more women to watch football?
The CFL’s VP of marketing explains how the partnership with etailer eLuxe will reach new audiences ahead of the Grey Cup.
Tim Hortons makes a major hockey play
The QSR has signed a deal with TSN around the sport, making it the title sponsor of Tim Hortons That’s Hockey.
TOM suits up for a winter event
Toronto Men’s Fashion Week is hoping to carry the momentum from its inaugural summer event with expanded web content, community outreach and a magazine.
Top tips for preventing ad fraud: AAM
Steve Guenther, VP of digital auditing services at AAM with the top tips for publishers and ad tech companies to prevent ad fraud.
The Big Bang Theory is back on top: Numeris
CTV’s hit laugher found its viewers in its new Monday night timeslot for Sept. 22 to 28.
Pick your Platform: Sasha Grujicic on missing the most important platform of them all
The Dentsu Aegis Network CSO says in the race for data, innovation and commercialization, the industry is losing sight of human nature.
Was consolidation inevitable? Reaction to Postmedia deal
Bruce Neve and Lauren Richards weigh-in on yesterday’s announcement and how it will impact the Canadian media industry.
Buck Productions signs content deal with Viner
Toronto-based Buck Productions will create a series about Jon Paul Piques as part of the multi-platform deal.
Rogers gives customers an exclusive NHL view
The company has rolled out a $10 million addition to its GameCentre Live digital platform that will give exclusive camera angles to Rogers customers.
