The new MSN gets away from the desktop
The web portal has undergone a makeover, and will now draw content from 1,000 outlets as part of a new mobile focus.
TVA Sports gears up for big NHL year
Isabelle Rochefort, director of sales and marketing for TVA Sports, on how much advertising the company has sold so far as the new NHL season is set to begin.
Facebook rolling out updates to video player
Starting this week, people will be able to see how many views a video on Facebook has received, just like on YouTube.
The Globe golden for custom content
The paper’s custom content team earned five awards and four honorable mentions at this year’s Content Marketing Awards, the most of any Canadian company.
Spotted! Visa’s infinite social push at TIFF
The credit card co has launched an interactive storytelling experience, using Morgan Freeman’s iconic voice to help film fans share the glamour of their Hollywood North experience.
Rdio and Shaw’s plan to get Canadians streaming
CEO Anthony Bay and Shaw’s Jim Little officially launched the service’s latest updates with a concert from Ellie Goulding over the weekend.
AOL Canada reworks sales structure
New roles for Dana Toering and Susan Byng as the company updates its sales model to focus more of its efforts on the supply side.
Let’s Talk TV: Digital
Ahead of Monday’s hearings, broadcasters and digital players weigh in on whether OTT services like Netflix should be required to fund local content.
Bell Media plans SVOD service to rival Shomi, Netflix Canada
The media giant unveiled an HBO rights deal Thursday that included SVOD rights, but no platform on which to exploit them. It’s coming.
GameTV plans a refreshing fall
The game and reality show network is picking up where its last rebranding left off to strengthen its connection with its target audience of females aged 25 to 54.
Cue Digital scores touchdown with NFL deal
CEO David UK on details of his company signing a two-year exclusive contract around ads on NFL.com.
Rogers buys the top: Media Monitors
The media company bought the most radio ad time in Toronto for the week of Aug. 25 to 31.
Boston Pizza laces up for Rogers’ NHL broadcasts
The multi-year deal takes the casual dining chain’s affiliation with the NHL to the national level for the first time.
Traditional TV viewing down as digital goes up: CRTC
The results of the regulator’s annual broadcast report, with numbers pointing to more multi-platform viewing.
Bell, Corus supersize HBO Canada with library deals
Throwing down the premium-content gauntlet in the race for viewer loyalty, Bell Media and Corus Entertainment have announced major new content deals with HBO.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
