Barbara Williams named Shaw Media president
Williams takes on the new role following the passing of Paul Robertson earlier this month.
Can streaming services hit a high note?
OMD’s Nick Barbuto and Touche!’s Emily Malloy-Manuel on audience and brand potential for the services, as Spotify gears up for its Canadian launch.
Pressboard emphasizes readers with new metric
The Vancouver-based branded content marketplace has moved all of its business to a cost-per-read model as it moves out of beta.
New direct response channel hits airwaves
BuyNOW is all infomercials, all the time, launching on Rogers with programming also airing on specialty channels across Canada.
Measurement takes centre stage at CRTC Let’s Talk
Numeris and Rentrak on the timelines, potential and pitfalls of bringing set-top box measurement to the market.
Blue Ant teams with Scion for music vid series
The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.
Walt Disney warns CRTC against unbundling, ending simsub
Unbundling will mean long-term losses for the consumer with less programming variety in Canada, Disney exec Susan Fox told the regulator on Monday morning.
CRTC grills CBC on proposed new fees
The CBC requested new revenue tools, including carriage fees for conventional and a new Local News Fund for content at the Let’s Talk hearing.
Data Dive: How Canadians interact with live events
IPG Mediabrands on the six insights it’s carrying from recent World Cup viewing to the Toronto 2015 Pan Am Games, which opened ticket sales today.
Corus takes a community approach to reaching moms
A new partnership with Yummy Mummy Club aims to extend the media company’s reach to mothers through social media and branded content.
Newad to quadruple size of digital network by 2016
The OOH company is bringing a $10 million investment to its digital network, expanding the total number of boards to 4,000.
Telus backs a la carte, targets Shomi at CRTC hearing
The telco said vertically integrated carriers were using programming services to show undue preference for their distribution platforms.
Why Rogers told CRTC to keep the kid gloves on for US channels
“…I don’t want to lose these folks from the ecosystem,” Rogers’ SVP David Purdy told regulators during Thursday’s Let’s Talk TV hearing.
Extra Awards crown top Canadian newspaper ads
Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.
BBM overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
