The Mission: Lisa Feeney on reaching ethnic consumers
Mediacom’s director of research and insight on the opportunities and challenges around targeting these groups, and the best platforms to reach them with.
Twitter makes buying with tweets easier
How the company is diving deeper into the e-commrece space with the acquisition of CardSpring.
Oboxmedia’s plan to go national
The company is taking its ad offerings across Canada through a new partnership with Penske Media Corporation that also gives it greater reach into the female demographic.
Are originals still hot? Media reaction to XES closing
OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.
Death of Much is ‘greatly exaggerated’
Justin Stockman, VP of specialty channels at Bell Media, on the challenges and opportunities, not the funeral march, for the station.
Ebay’s new Canadian sales strategy
The company is bringing advertising for three of its properties in-house in a new integrated Canadian offering.
102.1 The Edge puts emphasis on evolution
The Corus-owned station is bringing back Alan Cross as part of an ongoing effort to better target music lovers and grow share in its market.
Radio ad buys missing the targeting mark
David Bray, president at Bray & Partners talks ad buying trends for the first six months of 2014, and the top brands and categories placing spots so far this year.
Esso buys the top: Media Monitors
The company had the most radio ad airtime in Toronto for the week of July 7 to 13.
Microsoft set to shutter Xbox Entertainment Studios
The division is closing as part of the company’s restructuring to focus on its core gaming business.
Discovery’s fishy stunt
The media co has revealed the truth about a Shark Week promotional video that had people thinking twice about swimming in Lake Ontario.
Scotiabank deepens Quebec hockey strategy
The bank is making the province a bigger part of its national hockey strategy with a one-year deal on French-language NHL games with new broadcaster TVA.
W Network brings Say Yes to the Dress to Canada
The Canadian version moves from Kleinfeld’s to a Toronto shop, giving it a local appeal according to channel execs.
Why Clear Channel Outdoor moved its Singapore leader to Canada
Details on Adam Butterworth joining the Canadian office as its market president, replacing the retiring John Jory.
Disney extends exclusive Netflix pact to Canada
The streaming service is further taking control of the pay TV window that until now has gone to traditional broadcasters.
