Mott’s brings home the bacon…dance
The brand is getting down and digital with an influencer campaign aimed at launching its new bacon vodka-infused Clamato Caesar.
How CMT got its groove back
Programming exec Ted Ellis on audience boosts, programming changes, and the channel’s goal of being a top 10 specialty.
The Amazing Race Canada goes international
How the show fared in its first trip outside of Canada this week, and final data for the show’s second season premiere.
Pattison enables its digital signs to change with the weather
The company has added its SmartAd advertising technology to its outdoor digital signs across Canada, allowing clients to update ads on the fly.
What’s a data-driven creative director?
PCG has hired one, bringing Justin Sanders onto the team with the goal of winning a Lion in next year’s rumoured data creativity category.
Clear Channel’s plan to connect with mobile users
New interactive capabilities on the company’s OOH surfaces are coming to Toronto.
Omnicom outpaces yearly growth in second quarter
The global media group’s second quarter results include double-digit increases in advertising and net income.
Amazing Race Canada takes the week: Numeris
The CTV original series had the most daily viewers for the week of July 7 to 13.
Why Bell Media wants The Loop to be the Buzzfeed of Canada
The redesigned site aims to target a younger, more share-happy audience with original, short-form video content with a Canadian spin.
Rogers cuts hundreds of jobs
The company’s changes are the latest moves in a restructuring effort from its new CEO.
Next stop for Netflix: world domination?
Netflix’s latest quarter results and how its aiming to reduce theatre to airing times through new deals with companies like Disney.
Behind AddMirror’s new video tech
Details on the video and tracking capabilities that have been added to some of the screens from the Toronto-based company.
PayPal’s first major Canadian push
The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.
Local radio scores big with the Senators
TSN 1200 is partnering with Unique FM to broadcast the Ottawa games in French for the next three years.
CBC and the new kid viewers
Kim Wilson, creative head of children’s and youth programming at Kids’ CBC on how her team is keeping up with the changes in how children consume media.
