MiO brings music to transit riders during NXNE
The Kraft brand is just one sponsor aiming to create a better festival experience by appealing to fans’ needs, as well as their sense of creativity.
Astral Out-of-Home acquires Macdonald Outdoor
The acquisition starts the company’s expansion of digital screens in Alberta.
Instagram ads set to roll out in Canada
Users could begin to see sponsored posts from Canadian clients in the third quarter of this year.
W orders two new original series, more Property Brothers
In addition to new episodes of Property Brothers and Pressure Cooker, W Network has greenlit an eight-episode season of the renovation competition show Game of Homes.
Sally Catto named GM of programming at CBC
The scripted boss takes over the GM position, overseeing the pubcaster’s overall programming portfolio.
Storage Wars Canada greenlit for a second season
Production has started on the second season of the series, which will be shot in and around the Greater Toronto Area.
CBC/Radio-Canada unveils FIFA World Cup sponsor list
The pubcaster will have activations from brands including Coca-Cola, CIBC and Budweiser during the broadcast, which starts on Thursday.
Online ad revenue tops TV in Canada: PwC
New report shows internet and videogame advertising to be the biggest areas of spending growth.
M2 adds a new digital director
Meir Vatagsky is joining the team from his most recent role at Mindshare, while Daryl Heroux has been promoted to director of communications strategies at the agency.
AOL Canada launches website for foodies
Kitchen Daily Canada will feature food and recipes, with content from popular bloggers and celebrity chefs.
Banff: BGM, Fresh One unveil first TV series
Pressure Cooker from Bristow Global Media and Fresh One has been picked up by Corus’s W, with a fall 2014 bow. (Julie Bristow pictured)
CASSIES call for entries
Got an effective campaign? New categories and rules have been set for this year’s awards.
Comedy to air Jimmy Kimmel
The late night laugher will air on the Bell Media channel beginning this fall.
BBM overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
Ford Lincoln buys the top: Media Monitors
The car co bought the most ad airtime in Toronto for the week of May 26 to June 1.
