Consumer alertness leads to lasting brand impressions: OOH
Rosanne Caron, president of OMAC, breaks down new U.K. research on the mental state of people when they are outside the home.
Vice to launch sports channel ahead of World Cup
The media company has also announced several new shows as part of their new programming slate, including Toxic, a Vice News show that will pull together all of their environmental reporting.
Facebook extends campaign reach to third party apps
The social media co introduced Audience Network this week, allowing Facebook advertisers to reach users on participating apps.
Raptors break one million
Wednesday’s game five win was the most watched Raptors game of all time on Canadian television.
Then dot FM streams like it’s 1989
A new online radio station based in Toronto operates as if it’s set in the past with a playlist that grows as it would have 25 years ago.
Google Preferred: A sign there is ‘scarcity’ in premium online video
With the new feature, Google is selling ad inventory against the top 5% of content creators on YouTube.
Ford Lincoln buys the top: Media Monitors
The car co had the most advertising airtime in Toronto and Montreal for the week of April 21 to 27.
Let’s Talk TV poll: Majority say give OTT pass on Cancon spend
The CRTC released the results of its “Choicebook” questionnaire Thursday, which gauged Canadians’ reactions to topics such as OTT services, signal substitution and sports.
Microsoft switches agencies
While the impact on Canadian marketing efforts is not yet known, globally the co has selected Dentsu Aegis for media.
Specialty revenue surpasses benchmark: CRTC
The regulator’s numbers show specialty, pay, pay-per-view and VOD services have gone up by an average of 7% each year for the past five.
Bleublancrouge adds a new media strategy supervisor
Valerie Beauchesne is joining the agency from her latest role at Havas Media.
Canadian Young Lions finalists announced
The winners will be unveiled on Tuesday at the CMDC conference in Toronto.
Personalized audio services doubled in popularity last year: MTM
Media Technology Monitor reports that 20% of Canadian Anglophones use services like Songza, Rdio and Spotify, up from 10% in 2012.
Where specialty is headed in Canada
Mediacom’s Michael Neale on profits, revenues and viewership on specialty channels, as the CRTC unveils updates to its upcoming pick-and-pay model.
Scotiabank takes Best of Show at Sponsorship Marketing Awards
The retail bank also picked up three gold awards and one distinction honour.
