Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
Sponsored
Canadian industry to test VOD usage
The CMDC and TVB are setting up a test to discover the size, profile and viewing habits of Canadian VOD users, following an industry meeting last week.
Grey and MCSC win CASSIES Grand Prix
The agency and the Missing Children Society also picked up two Golds at tonight’s award show. Read about all the winners here.
Sportsnet pens another 12-year hockey deal
The multi-platform rights extension with the Canadian Hockey League will feature 50 games each season including the Memorial Cup.
The Big Bang Theory lands on top: BBM Canada
The CTV show was the most-watched program for the week of Feb. 3 to 9, beating the Olympics opening ceremony.
The Grid to redesign on heels of design award
A narrower, more magazine-like format of the Torstar-owned weekly will hit news boxes and retail April 10.
MasterChef Canada cooks up big ratings
Monday night’s broadcast brought in a series high of 1.8 million viewers for the CTV show.
Small businesses we’d tune in for
On the heels of shows like Timber Kings and Pawn Stars, we break down who else has reality show potential.
AOL continues evolution of video team
Charles Gabriel has been promoted to SVP of global video sales at the company’s AOL On video division.
TSN to air over 400 hours of auto racing
Coverage includes Formula One, NHRA Drag Racing and NASCAR races, such as the 56th running of the Daytona 500.
Canadian Tire to launch Facebook ads synced with TV ads
Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.
Weekend hockey brings big Olympic numbers
Viewership over the weekend peaked at 7.6 million on Sunday with Canada beating Finland in Men’s Hockey.
CTV rolls out Academy Awards coverage details
The Bell Media station will have Oscar-themed content leading up to the awards, with two new eTalk specials and themed content also on The Social and The Marilyn Denis Show.
Niche sporting spaces
From Tough Mudder and dragon boat racing to cricket, sponsorship execs on the best sports alternatives to bigger buys at the Olympics and NHL.
CHCH and Cogeco introduce geolocation-targeted ads
The New Democratic Party of Ontario used the technology during the recent Niagara Falls byelection.
AdRise brings interactive smart TV ad unit to Canada
Both partner companies speak to MiC about the deal, which will see adRise’s inventory offered on SourceKnowledge’s programmatic platform.
