Canal Vie partners with Energie Cardio for weight loss show
The recruitment campaign for Maigrir pour gagner: Le defi du Quebec will feature high visibility of the Quebec fitness centre brand.
CTV sells out the Super Bowl
Labatt returns as the lead sponsor for the big game on Feb. 2, with Ford, McDonald’s and Nissan filling the spots for quarter sponsors.
AOL acquires Gravity
The internet personalization technology acquisition aims to enhance advertisers’ analytics and targeting capabilities on Huffington Post and other brands.
Getting digital with the heads of Canada’s newspapers
Representatives from the Globe, Toronto Star, La Presse and Postmedia all shared statistics at the Canadian Journalism Foundation’s event Thursday.
Canadian Tire documents a community
The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.
Saving Hope returns strong for CTV
The first two episodes of the returning hospital drama averaged 1.7 million viewers, according to final ratings data.
TubeMogul viewability reporting comes to Canada
The programmatic buying platform has introduced enhanced reporting on how end users interact with video ads into its dashboard.
On the MiC: Facebook’s Steve Irvine talks mobile
The social media company’s Canadian group director of global marketing solutions on how its platform can become the new primetime for advertisers, ahead of his FFWD Ad Week panel.
App-etite: Qriket
The app, which is currently working with 50 Canadian companies, tracks and shares 40% of its revenue from advertisers with its users, with clients paying when consumers opt-in rather than for impressions.
Two thirds of anglophones have smartphones: MTM
Media Technology Monitor releases the latest findings on technology adoption rates, showing Canadian anglophones continue to embrace the internet for TV.
IPG Mediabrands promotes two in c-suite
Henry Tajer (pictured) is now global COO and Russell Marsh has been named the network’s first chief data officer.
Most TV viewers consider multitasking a distraction: study
Viewers fidgeting with their smartphones and social media while watching TV are not really paying attention, according to a report from TiVo.
‘Brands are in crisis’: Mindshare
The agency’s Culture Vulture 2014 report, featuring commentary from Mark Potts, managing director, Mindshare North America, shows consumers are less likely to pass along favourable brand information than they were in 2010.
Ford Lincoln buys the top: Media Monitors
The car co. bought the most airtime in Toronto for the week of Jan. 13 to 19, while Bell Canada holds onto the top spot in Montreal.
Scott Moore to oversee Sportsnet, NHL in new Rogers Media post
Moore will oversee two major sport portfolios at Rogers Communications, as he looks to leverage the group’s cable, wireless and media assets to make money on a 12-year, $5.2 billion deal with the pro hockey league.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
