Industry optimistic about digital video: survey
Reaching consumers not exposed to TV ads is seen as the biggest benefit of digital video advertising, according to a study commissioned by Videology and conducted by Forrester Consulting.
Credit Unions of Ontario launch first-ever TV spots
The newly formed group has unveiled a 30-second spot targeting adults aged 30 to 49.
Booking.com kicks off first-ever Canadian push
The hotel-booking website is adapting its TV buy each week based on online traffic spikes following commercial broadcasts.
Starcom MediaVest Group launches Content@Scale
Jeff Thibodeau, SVP of digital media in Canada talks about the new real-time content platform that will connect publishers with clients.
Evolve to represent Apartment Therapy’s Canadian ad inventory
The publisher continues to expand its TotallyHer female-focused ad offering in Canada.
Vancouver Magazine launches redesigned look
The TC Media city magazine has unveiled its first new look in seven years.
Yahoo’s latest updates
Canadian country manager Claude Galipeau tells MiC about the company’s redesigned homepage and upcoming ad changes.
Reader’s Digest revamps
The Canadian association’s general manager Philippe Cloutier on recent changes at the title, from its paper stock to a new mobile-optimized website.
CIBC takes top spot: Media Monitors
The bank bought the most radio airtime in Toronto for the week of Jan. 6 to 12.
Kraft and Keith’s MasterChef Canada activations
The brands are the key sponsors of the Canadian edition of the show, which launches on CTV this Monday.
Cannes Young Lions and Young Marketers competition open for 2014
Canadian organizer the Globe and Mail has announced entries are now being accepted for this year’s events.
Bell Media adds a new sales SVP
Patrick Jutras has been promoted to the new role from his previous position with RDS.
Taste of Toronto launches this summer
The international food festival is making its North American debut this summer at Fort York, with sponsorship opportunities now open.
Nanci MacLean, Justin Stockman promoted at Bell Media
The new roles fill a vacuum left when longtime exec Rick Brace left the media group at the end of 2013. (Justin Stockman pictured.)
Rogers’ plans for the Grammys
City’s first Grammys since 1995 include the first-ever national editions of Breakfast Television, a red carpet show and special programming across the network.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
