Gatorade signs on to sponsor NHL Revealed
The PepsiCo brand is the presenting sponsor for the seven-part series that will air on the CBC and Sportsnet in Canada.
Glee moves to City
A Fox schedule change from Thursdays to Tuesdays has a ripple effect on Rogers and Shaw, as Global opts to stick with its NCIS simulcast on Tuesdays.
Molson Canadian brings hockey players to the Big House
The beer brand extended its online content, bringing two rec league teams to play a game at Comerica Park ahead of last week’s NHL Bridgestone Winter Classic.
Bell Media adds a VP of marketing and innovation
Lucy Collin is joining the media co’s sales team, leading its marketing strategy and B2B relationships in English Canada.
Chopped Canada debuts to record numbers on Food
The Canadian edition of the international format is a winner with viewers, becoming the highest-rated premiere in the channel’s history.
NCIS gets most viewers: BBM
The Global crime drama drew the most viewers for the week of Dec. 16 to 22.
Predicting the top trends for 2014
From small data to true collaboration, leaders from media, OOH, digital and mobile pick the top three things they think will make a difference in their field.
GroupM launches new TV unit
Modi Media will be led by Michael Bologna and cover the areas of digital content distribution, addressable TV, hyper-local TV and interactive TV.
Saving Hope pulls in 1.5 million viewers
The CTV original wins its Thursday night timeslot and grows audience compared to the summer premiere.
4K video gets big push at CES
YouTube and Google are putting their muscle behind video format VP9, which provides HD quality video at a fraction of the previous bandwidth.
Bridgestone NHL Winter Classic draws record numbers
The hockey game brought in 3.57 million viewers, the most-ever for a non-playoff NHL game in Canada.
Leaf.tv launches shoppable video hub
The how-to video website offers lifestyle brands direct product placement opportunities for viewers to buy as they watch.
Staples casts wider net with new campaign and tweaked logo
The business supply retailer’s new slogan “Make More Happen” is the first change to its tagline in over 10 years.
Mobile in 2014: What’s hot for the year ahead
Juice Mobile’s president and CEO Neil Sweeney on wearable tech, proximity marketing and other trends he sees picking up steam as we head into the new year.
The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
