Rogers Media to launch FXX Canada in April
The youth-skewing network will join FX Canada on Rogers’ specialty roster.
Nissan Rogue spots leverage lousy winter weather
The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.
Teletoon gain sees Corus Entertainment triple earnings
Higher TV revenues were offset by lower radio revenues as the broadcaster released its first quarter earnings on Tuesday.
Seagram sponsors Hamilton Tiger-Cats
Snapping up pouring rights for ciders and coolers at Tim Hortons Field is a first for the Brick Brewing Co. brand.
Checking in on Next Issue
MiC talks with the US-based CEO of the magazine subscription service about plans for 2014 and advertising possibilities on the platform.
CTV and Super Bowl top social mentions in 2013
The Bell Media channel and its broadcast of the big football game raked in the most mentions for the year, according to a report from Seevibes.
Industry reaction to New York Times redesign and native ads
Rob Young, SVP at PHD and Wes Wolch, group strategy director, MEC, weigh in on the redesign and the importance of native advertising for publishers in 2014.
Showcase doubles down on Helix marketing
The four week national campaign uses everything from people in hazmat suits to videogame ads to promote the new sci-fi horror series.
Sunni Boot to win 2013 Paul Mulvihill/NABS Heart Award
The outgoing CEO of ZenithOptimedia Canada will be recognized at an event later this month.
CTV Evening News Weekend takes top spot: BBM
The news show was well-watched over the holidays, according to the report measuring Dec. 23 to 29.
Postmedia reports $11.8M first quarter loss
The publisher points to ongoing restructuring expenses and falling ad revenue in both print and digital as causes for the loss.
#CES2014: Context is everything
Robin Hassan, SVP, digital strategy at Mediacom Canada, on the new media channel that self-driving cars could potentially bring and other trends from CES.
Ford Lincoln buys the top again: Media Monitors
For the third consecutive week, the car co had the most radio ad time in Toronto.
Spotted! Scope dispensers freshen up restrooms
Procter & Gamble’s mouthwash brand aims to reach consumers when they need it most with this well-placed OOH campaign.
New Maytag Man anchors multi-million dollar campaign
Maytag’s new digital-first media approach will introduce the brand character online.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
