Agencies weigh in on Facebook autoplay video ads
Michael Neale of MediaCom and Ryan Langsford of Cossette offer their thoughts on the new ad unit still being tested by the social media giant.
COMB announces OOH growth, new directors
M2 Universal’s Elaine Lindsay and Mondelez International’s Julie Chan have signed on as directors as the OOH organization starts its 2014 mandate.
Videology expands Canadian sales team
The video advertising platform expects 2013 growth to continue apace in 2014 as prices for premium inventory dip slightly.
Rogers Communications renews Canadian TV baseball deal
The media giant also launches MLB Network in Canada as Sportsnet and TSN continue their battle for live sporting event viewers.
Much unveils new Wednesday comedy lineup
Workaholics, Broad City and Children’s Hospital debut Jan. 22 at 10 p.m.
#CES2014: The digital marketing upgrade
Matthew Ramella, VP of digital at UM Canada takes MiC to Las Vegas to show how this year’s tech offerings are helping to enable people’s experiences.
Chatelaine names new EIC
The Rogers Media publication’s publisher Tara Tucker on Karine Ewart joining the title from Today’s Parent and its recent partnership with Home Hardware.
Breaking down why Hook is the video-playback fix for Android
Live streams on some Android devices were “nearly impossible” until Ooyala debuted this piece of video technology, according to a new report that looks back on its recent use.
HGTV’s Timber Kings premieres to timeslot win
The new factual series, targeting a new demo for the net, debuted Jan. 5 to a specialty win in the 10 p.m. timeslot.
Canada’s History names new publisher
Melony Ward joins the magazine from Azure and Designlines as the publication aims to leverage multiple historic anniversaries.
Why Carat added its new president
Aegis Media Canada president Annette Warring on the new hire and the top three things Tankut Karahan sees impacting media in 2014.
Shaw launches first Twitter Amplify program
The media co is partnering with P&G’s CoverGirl to launch content on the social media service around tonight’s 2014 People’s Choice Awards on Global.
Walmart Live Better expands with French version
The magazine’s publisher Christopher Loudon talks about the title’s first year, and how ad rates and circulation are shifting in 2014.
World Juniors doubles its audience
TSN drew an average of 1.5 million for Team Canada games, and expects ratings to grow in 2015 when the event returns to primetime in a Canadian time zone.
Sport Chek signs with Stamkos, launches Olympic campaign
The brand’s VP of marketing Frederick Lecoq on how it is creating year-round content with the hockey star and shifting its focus to a broader audience.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
