Ivanhoe Cambridge asks Black Friday shoppers to give back
The mall network has launched a campaign for Throwaway Thursday, which rewards shoppers for bringing in donations on the busy shopping day.
L’Oreal Paris Men Expert partners with the NHL
The brand has entered into a three-year partnership with the hockey league, marking its first major sports sponsorship.
Spotted! Air France brings Paris metro to Montreal
The airline is making transit users in the city do a double-take with its latest execution.
Omni relaunches online presence
The Rogers Media brand has launched a new website aimed at becoming a second screen for the channel with content in 27 languages.
Bell Media sells four TV properties to DHX Media for $170M
The Halifax-based producer picks up Family Channel and three Disney-branded channels that had been on the auction block following BCE’s $3.38 billion purchase of Astral Media.
Mazda racing game leads to test drives
The Mazda3 Fast Lane interactive in-cinema racing game leverages the audience’s smartphones to create an experience that has delivered sales leads.
Stoli explores origins of originals
The vodka brand is delving into the fictional history of hair bands for new branded content on its Orgnl.TV platform, which is being promoted with expandable digital ads on Vice.com.
Joe Strolz named IAB Canada’s chairman of the board
The new AOL Canada general manager has been named to the post, as it unveils its 2014-2015 board.
Agents of S.H.I.E.L.D. tops for fall
Bell Media’s CTV has three of the top five new shows, with the superhero-driven drama taking the number one spot.
Rouge Media expands digital OOH network
The company has added over 1,000 screens to its resto-bar network of over 250 venues.
MediaCom snags ADT
Strength in digital and direct response net MediaCom the home security provider’s media business.
How Rogers’ ad model will recoup its $5.2B bid for NHL rights in Canada
Rogers Media president Keith Pelley on how the media co will make money off its NHL hockey deal.
Doctor Who and Grey Cup draw millions
Millions of Canadians tuned in to Bell specialty channels this weekend, with both TSN and Space boasting record-breaking audiences.
Media reaction to the Rogers NHL deal
ZO’s Sunni Boot, PHD’s Fred Forster and Brian Cooper from S&E Sponsorship Group weigh in on the new NHL deal in Canada.
Helixia launches first TV spots
The year-old cold remedy brand has enlisted Canal Vie host and supermom Katrine Paradis as its spokesperson in Quebec.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
