Ron Burgundy is golden for TSN’s Roar of the Rings
The Anchorman 2 star contributes to a 38% increase in viewership for TSN’s curling championship.
Ubisoft hacks Off The Record
For its upcoming release Watch Dogs, the videogame maker took over a broadcast of the TSN talk show with the help of thousands of fans.
Harvey Carroll on his jump to media
The new IPG Mediabrands Canadian CEO tells MiC about the opportunities he sees for media agencies to connect consumers with brands and the challenges of today’s rapid pace of change.
The Weather Network partners with Juice Mobile
The sales team at the media co will sell its mobile and tablet inventory in partnership with Juice Mobile’s Nectar platform.
Toronto 2015 Pan Am Games launches new website
Mobile-friendly Toronto2015.org will host live results as well as an interactive storytelling platform for sponsors.
Now magazine coming to subway stations
A new deal with Gateway Newstands will see 20,000 copies of the alt weekly circulated in subway stations in Toronto starting in January.
Cottage Life Media adds to its western presence
The Blue Ant Media-owned company is rebranding Cottage magazine and launching the Edmonton Cottage Life and Cabin Show next spring.
IPG Mediabrands names new Canadian CEO
Harvey Carroll has been named to the position from his most recent role at Grip Limited.
OMD Canada takes two at the CMAs
The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.
Poll: most Canadians want pick and pay cable pricing
“The findings reveal that Canadians prefer channel bundles, however, also want the option to build their own packages,” Rogers Communications, which commissioned the Harris/Decima survey, reported.
One last thing: Michael Neale on the NHL’s deal with Rogers
MediaCom Canada’s chief investment officer closes the week with his thoughts on what the blockbuster deal will mean for Rogers.
Ford Lincoln buys big: Media Monitors
The car co bought the most airtime in Toronto from Nov. 18 to 24, according to the latest report.
Sun Media added as Canadian Olympic Committee partner
The Quebecor-owned publisher is named COC’s official national French-language media partner and regional French- and English-language media partner.
Walmart’s fly(er) pyjama party
The retailer, with help from Mindshare and JWT, has outfitted 100 pyjamas with its latest flyers for distribution on The Social
Chopped Canada unveils launch details
The Food Network Canada show will premiere on Jan. 2 with KitchenAid and Uncle Ben’s as the two launch sponsors.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
