Mazda Canada drives into theatres
Leveraging a partnership with Cineplex, the brand is using at-cinema car displays and its first-ever interactive racing game during pre-shows to promote the 2014 Mazda3.
Assassin’s Creed starts a turf war
After a fan took a photo of an OOH execution for the campaign, gamers went wild on social media. Bell Media Mix shares some results.
Evergreen gets its hands dirty
The environmental organization hosted its first pop-up event and is growing its digital presence as it shifts strategy to drive engagement around its cause.
Exchange Lab adds to executive team
The RTB company has appointed Neil Houston as operations director in Canada, and is also opening two US offices in San Francisco and New York.
Centro acquires SiteScout for Canadian expansion
The American digital ad company’s CEO, Shawn Riegsecker talks about the acquisition, which will expand its offerings to include cross-platform RTB.
Canadian Tire pulls something new out of its toolbox
A digital campaign that features fake house listings requiring DIY repairs is being used to remind those looking to buy a home of the possibilities of Mastercraft.
Mercedes-Benz partners with Canadian Opera Company
The carmaker has launched its first large-scale arts and culture sponsorship, which will include on-site vehicle displays at Toronto’s Four Seasons Centre.
MasterCard touts the benefits of PayPass
A radio ad buy highlights the perks of paying quickly and getting out of the store.
NCIS claims ratings throne: BBM
The procedural nabbed 2.42 million viewers, while CTV Evening News remained the top weekly show for Oct. 28 to Nov. 3.
Branded content industry rapidly evolving: Study
The Branded Entertainment Landscape, the first of a three-part study that delves into the space, breaks down current trends and opportunities for Canadian content creators.
CTV, City plan second seasons of Canadian reality TV
The networks hope to replicate the successes of The Amazing Race Canada and The Bachelor Canada, and are looking for brand partnerships.
Metro rolls out a new front-page ad format
The waterfall wrap, a multi-page unit that reveals new content as readers flip through, launched with an ad from Mazda Canada.
Olympic.ca relaunches with mobile in mind
Redesigning meant creating a “mobile first” space for both fans and brand partners, says the Canadian Olympic Committee.
Movember lays down the law
The organization has partnered with Microsoft Advertising for its first-ever Skype and Xbox campaign, which encourages guys to license their moustaches for charity.
Quebecor sees Q3 losses, despite revenue rise
The media group’s newspaper segment continued its decline, with revenues dropping $20 million compared to the year-earlier period.
