Koodo shows off a new side of El Tabador
In the phone company’s new campaign its mascot gets a makeover in TV spots, while in-cinema spots explore his back story.
Ad Week blog: Erupt or be disrupted
M2 Universal’s new VP of digital, Will Pate on his takeaways from a CEO-filled session at day one of Advertising Week.
CBC’s Hockey Night in Canada plans
The pubcaster’s Alan Dark tells MiC about sponsors for the new season, including new addition Lasik MD with its in-net camera.
Jacques Parisien to depart Bell Media
The former Astral exec will stay on until the end of the year, and Charles Benoit and Luc Quetel will become the Quebec leads on Bell’s executive team.
Global promotes its star power
The Shaw Media channel has launched a multi-platform campaign around new shows like The Blacklist.
Polar partners with Contently
The company’s senior director of marketing and sales Tony Vlismas talks about the deal as well as Polar’s strategy to build its native advertising offering.
Mark Prasuhn named Gusto! VP, GM
The former Zoomer Media exec will head up operations for the new food and lifestyle specialty service from Ottawa-based Knight Enterprises.
Maxus names its first global chief client officer
The GroupM agency will promote Neil Stewart, CEO of Maxus Asia Pacific to the new role in early 2014.
Media Experts adds procurement role to the c-suite
The company has appointed former SVP of customer service Richard Ivey to the new position of chief procurement officer.
Jordan Banks joins Global Facebook team
The social media co’s Canadian managing director is expanding his role and will lead Facebook’s global monetization efforts.
Amazing Race Canada dominates ratings: BBM
The reality show’s second last episode nabbed 2.87 million views, while CTV Evening News remained the top weekly show for Sept. 9 to 15.
Mark’s expands its target in new campaign
The company is aiming to connect on an emotional level with a younger demographic through its latest campaign under the new tagline “Ready for This.”
AOL launches new premium ad formats
The company’s Canadian head of ad products and business operations talks about the new units ahead of their launch north of the US border in Q4.
Newad Experiential adds to its VPs
Suzanne Lacroix (pictured) and Valerie Gervais have both been promoted to new roles at the company.
MacLaren M2 Universal names new VP, media director
Tamara Dawson has been promoted to the role, leading the agency’s western media group.
