Shaw partners with Royale for commercial-length game show
ET Canada will air the finale of the company’s Golden Kittens Search during a 90-second commercial break at the start of July.
CHCH announces new fall lineup
New additions to the fall lineup, such as Spin Off (pictured), and a growing online presence were announced Tuesday to celebrate the Hamilton network’s 60th year.
DentsuBos and Aegis Media win Staples Canada
The win comes following a North American review for media, creative and PR.
Banff: CRTC’s Blais on updating TV sector regulations
CRTC chair Jean-Pierre Blais told festival delegates that the Canadian regulatory framework needs to shift from rules to outcomes, and constraint to choice.
Pizza Hut introduces five new flavours
The Yum! Brands QSR is introducing flavours like cheesy beef poutine and smokey maple bacon with a TV-heavy campaign featuring a tough hockey granny.
Oboxmedia hires SVP of sales
Andy Querin, formerly of Zoom Media and Titan, is making the switch to digital and mobile by joining the company.
Valentine exchanges exercise for poutine
The Quebec-based QSR has launched a campaign for its new app, which rewards users with free poutine when they walk and burn off enough calories.
Channel Zero acquires andPOP
The broadcaster is keeping andPOP’s CEO Robert Ostfield on to head up the recently launched Channel Zero Digital arm, which will house the newly acquired properties.
Spotted! Nivea takes its haus on the road
The Beiersdorf Canada brand is adding new stops in Vancouver, Calgary and Edmonton, as well as social media sharing options to its Nivea Haus tour.
Say Media launches Adaptive Ads
The new ad option, which is launching with a campaign from Microsoft, allows clients to provide content across devices by changing sizes based on the screen.
Yellow Pages Group meets Toronto’s neighbourhoods
The brand is promoting its app exclusively in the GTA with a campaign that relies primarily on location-based mobile advertising.
KFC turns up the heat
The Yum! Brands restaurant is reintroducing the Zinger Double Down sandwich with a campaign that channels summer action blockbusters.
AOL Canada expands its Quebec presence
The company’s head of products and sales operations tells MiC about the ad opportunities targeting women over the age of 25 that are available on Mamanpourlavie.com.
Media Experts names digital VP
Karel Wegert has been appointed to the position, leading the digital practices at the agency.
Carmen Lago and Tony Chapman unveil BCT
Branded Content Television will create original multi-platform branded content, and work with brands to increase ROI through non-traditional media buys.
