Guinness marks a new launch
The Diageo brand is bringing Guinness Black Lager to Canada.
Global marketing outlook rises in May: study
The boost is the fifth in as many months, according to the latest report from Warc.
Montreal Connected hosts unveiled
The sports magazine show, which will air on Rogers Media’s new City Montreal channel, kicks off on May 30.
Oboxmedia to represent Songza
The media co’s president tells MiC about advertising opps on the music service, including custom playlists.
Space breaks record with Doctor Who finale
The season finale bested the previous ratings record held by the show.
Aegis Media Canada names CSO
Sasha Grujicic has been promoted to the new role effective immediately.
CBC snags Recipe to Riches for winter 2014
The pubcaster is also launching new reality series Four Rooms and primetime crime drama Crossing Lines.
Shoppers Drug Mart launches summer campaign
The retailer’s big summer push includes a contest, in-house brand promotion and customized in-store program with 31 vendors.
Chatelaine celebrates 85 years
The Rogers Media magazine’s publisher tells MiC about plans to mark the milestone, including a radio presence coming soon.
Spotted! Tourism Nova Scotia lights up Toronto
The tourism board built a 28-foot replica of the Peggy’s Cove lighthouse to establish its “Take Yourself There” campaign in the city.
TSN and RDS ink new rights deal for US Open tennis
Starting in 2015, the sports specialty channels will have exclusive rights to the tennis tournament, offering more than 130 hours of coverage per year.
The Big Bang Theory tops ratings: BBM
The comedy drew in 3.12 million viewers, while the NHL Playoffs were the top weekly program for May 6 to 12, 2013.
Details on Storage Wars Canada
The cast of the new OLN show, which has sponsorship and product integration opportunities available, has been revealed.
Spotted! Stratford Festival hosts Pinballapalooza
The theatre fest promoted its ongoing production of Tommy with a record-setting pinball game and a live performance in Toronto.
Future Flash: transparency and overstated revolutions
McDonald’s talks “Our Food. Your Questions.,” Sir John Hegarty reminds adland what they’ve forgotten and Sir Richard’s Condoms’ social impact.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
