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Consumer confidence feeling winter blahs: study
The latest TNS survey shows that Canadians are feeling uneasy about the economy and less willing to make big ticket purchases.
Toronto FC signs with Labatt
The deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.
Brands must think beyond campaigns: Holmes
At CrossmediaTO, ZenithOptimedia’s president of digital Veronica Holmes told the audience how brands can maximize earned media and minimize the need for paid ads.
Target joins the neighbourhood
The big box retailer is debuting its official launch campaign Sunday evening during the broadcasts of the Oscars and La Voix.
Bell buys big: Media Monitors
The telco bought the most airtime in Toronto and Montreal for the week of Feb. 11 to 17.
The Amazing Race Canada releases sponsor list
Air Canada, BlackBerry, Interac and Chevrolet are signed on to the first Canadian season of the reality travel show.
Ody Giroux named president of Carat Montreal
The executive VP’s promotion at the agency is effective immediately, taking over from Jacques Dorion.
Shaw Media unveils Big Brother Canada sponsors
The Brick, Chevrolet and Ramada Worldwide have all signed on as sponsors of the first season of the Canadian version of the reality show.
Vision7 launches innovation initiative
The holding company of Cossette and the EDC Group of Companies have launched an Innovation Group to foster innovation in its network.
Globe releases first Unlimited numbers
Phillip Crawley and Andrew Saunders tell MiC about the first quarter results of the paper’s pay wall.
OMD tops the Gunn Report
The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.
Juice Mobile launches Nectar
Neil Sweeney, president and CEO at Juice Mobile tells MiC about the mobile platform, which kicks off with clients including Postmedia, St. Joseph Media and Corus.
Kijiji promotes local heroes
The classifieds site is using a TV campaign to reposition itself as a service that Canadians can feel good about.
Brother Canada signs with KBS+P
The MDC Partners’ agency has won the media and creative accounts for the electronics company.
Tonight goes mobile
The smartphone and tablet app for the commuter newspaper will offer readers multiple daily breaking news updates.
