Articles Tagged ‘ACA’

DaveyACA

Judy Davey moves to ACA

The former Zenith and Molson exec has taken on a senior role with the Association of Canadian Advertisers.

AMA conference

Partnerships the way forward for industry: panel

Agency heads, clients and analytics experts agreed that collaboration on digital is the way forward, at the ACA conference yesterday.

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Game over for Super Bowl simsub: media reaction to CRTC decision

The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.

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Let’s Talk TV: Simultaneous substitution

Ahead of this fall’s CRTC hearings, a look at the issues and arguments for and against the longstanding policy of substituting Canadian ads into US programming.

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Let’s Talk TV: Set-top box measurement

Should Canada have a standard measurement system that includes set-top box numbers? How the broadcasters feel ahead of this fall’s CRTC series.

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CMDC and ACA call for ads to continue on CBC

The associations made the case to the Standing Senate Committee on Transportation and Communications last night.

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Canadian industry to test VOD usage

The CMDC and TVB are setting up a test to discover the size, profile and viewing habits of Canadian VOD users, following an industry meeting last week.

2014

Associations reflect on 2013: ACA

The ACA’s Ron Lund and Bob Reaume reflect on the new digital alliance, possible agency oligopolies and the need for better measurement.

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ACTRA ratifies commercial agreement

The actor’s organization has ratified its agreement with the ICA and ACA for the next three years.