Articles Tagged ‘AOL’

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AOL acquires Adap.tv

The company is purchasing the programmatic video ad platform, which will operate independently as part of AOL’s video organization.

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AOL’s fall upfront plans

Dana Toering, AOL Canada’s director of sales, talks about the upcoming Programmatic Upfront, which will allow Canadian advertisers to commit dollars to AOL’s programmatic inventory.

Bob Lord headshot

New CEO of AOL Networks named

Bob Lord will join the company from Publicis Groupe Aug. 1, and oversee all aspects of AOL Networks, including a global advertising partnership with Publicis.

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Fall TV: Being upfront

Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.

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AOL teams with Realeyes to offer emotional response tracking

The deal will offer brands the opportunity to test their creative and branded content, and modify it on the fly or before it goes to market.

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Yahoo! AOL and Microsoft expand partnership to Canada

The deal means the companies will sell each other’s premium, non-reserved display inventory.

Graham Moysey

Graham Moysey takes global role at AOL

Staying on with the Canadian operations, Moysey tells MiC about his expanded responsibilities as head of AOL Global Owned and Operated elements.

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Short-form video offers biggest impact: study

AOL’s manager of video and mobile gives MiC the long and short of its latest video research.

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AOL acquires Buysight

The deal allows AOL to better retarget ads through Buysight’s technology.

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Spotted! HuffPost’s large format app

Several giant tablets have been placed in transit and shopping destinations for pedestrians to test out the site’s new Microsoft Windows 8 app.

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AOL evolves Project Devil

A company representative explains how the second iteration of the ad format has changed to create more impactful ads.

Lehuffingtonpostquebec

Le Huffington Post Quebec launches

MiC talks to Arianna Huffington about the new launch, which is sponsored by Bell, and HuffPost’s first year with AOL.

Everydayhealth

AOL partners with Everyday Health

The media co signs an exclusive agreement with the health-related websites, opening up a range of new ad opps for its clients.

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Le Huffington Post Quebec sets launch date

The French arm of the AOL-owned site will hit the internet in January.

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Huffington – Round Table

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