Articles Tagged ‘Astral Out-of-Home’

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Spotted! Mark’s steps into transit

The retailer is aiming to raise awareness around its footwear lines by literally putting its shoes on display.

BELL MEDIA - Astral Out-of-Home Acquires Macdonald Outdoor

Astral Out-of-Home acquires Macdonald Outdoor

The acquisition starts the company’s expansion of digital screens in Alberta.

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Bell Media unveils new OOH column design in Montreal

The Astral Out-of-Home division unveils distinct digital and static displays designed for the Quartier des Spectacles cultural hub.

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CN Tower steps out on the edge

The attraction is promoting its EdgeWalk with an augmented reality campaign that offers a virtual 360-degree view from the top of the tower.

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Astral Out-of-Home unveils Face/Ad/Blog

The social platform features interviews with advertisers and creators, and provides a forum to discuss the latest trends in OOH marketing.

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3D billboards and street takeovers: MiC’s Global Tour

Debbie Drutz from Astral Out-of-Home and Joe Donaldson from Pattison Outdoor weigh in on OOH from Kraken, Disney and Schick.

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Kal Tire kicks off weather-controlled campaign

The tire dealer is using an out of home execution with creative that changes to promote different types of tires based on driving conditions.

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Jolly St. MiC: Lego builds for the holidays

The brand’s “A Chimney for Santa” campaign features mega columns in Montreal with Lego-like chimneys.

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Shining a light on eating disorders

Anorexia and Bulimia Quebec has teamed with Astral Out-of-Home and Cossette on a campaign that uses street columns in downtown Montreal.

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Cuba Tourist Board lures Canadians

The organization is trying to attract tourists to its sandy shores with a new OOH campaign that uses RSS feeds to display the temperatures in major Cuban cities.

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Carte Blanche winners announced

Creatives from BBDO won first place in the English section of the contest for their wall and roof-less shelter, with Lg2 taking home the prize for the French portion.

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Julie Myers takes the top spot at COMB

The ZenithOptimedia president was named board chair at the organization’s recent meeting.

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COMB launches upgraded navigation tool

The OOH organization announces the 2012 version of its measurement software with a flighting module to be added in January.