Articles Tagged ‘Augmented reality’

Zenni Truesize AR Brands

Snap introduces new AR tech for brands

Permanent business presence and a browse-and-buy feature are just some of the new enhancements for brands on the platform.

STX Entertainment - I Feel Pretty Shoppable AR_preview

Snapchat rolls out a Shoppable AR Lens

The new lens allows advertisers to redirect users to shop products, download apps or watch branded videos.


VR spend on rise, but Canadians sticking with actual reality: study

The country’s spend on all things related to virtual reality and augmented reality will grow more than 500% this year according to a new report, but it still lags behind most global regions.


Looking into the future: Canada’s upcoming VR and AR spend

According to new numbers from the International Data Corporation, spend will reach $500 million U.S. next year.


Metro gets augmented

The free daily is adding AR to its editorial pages starting today, with advertising options to follow around May.


Nissan’s Layar-d campaign

Neal Bouwmeester from the car co’s digital marketing and social media team tells MiC why it partnered with the Toronto Star for today’s special edition of the paper.


Reader’s Digest Magazines Canada adds Layar

The media co is adding editorial content and advertising opportunities that can be accessed through the augmented reality app.

iRiS app

Ad-Dispatch curates augmented reality

A new app, iRiS, was created by the tech company to provide consumers with a directory of AR executions that they can interact with.


The ROM brings dinosaurs to life

Working with Astral, the museum is using augmented reality across Toronto to promote its newest exhibit.


Teehan+Lax takes AR to next level

The agency is asking media cos for application ideas on its newly created touch technology.


Notes from the Mediascape: Cadbury skips the QR code

The confectionery co is the first to use Blippar technology, which removes the need for QR codes on smartphones.

CanPages App

App-etite: Canpages brings the streets to life

CanPages’ multi-platform app features voice-powered search, augmented reality and real-time video.