Articles Tagged ‘Carat’

ronaStPatricksDay

Rona paints the town

The company’s exclusive range of Sico Pure paints is being promoted across Canada on digital superboards, linking paint colours to holidays and events.

Newspaper

Power Corp. all-in with La Presse

The company has sold six regional dailies to a new group led by former Liberal MP Martin Cauchon, but will continue to represent national advertising sales.

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Guinness’ mobile ad unit puts a pint in users’ hands

The Diageo Canada brand’s St. Patrick’s Day-themed mobile execution lets consumers complete the perfect pour.

theScore eSports

Why Subway is sponsoring an e-sports app

Details on the audience data that led the QSR to quickly hop on board as exclusive sponsor for the launch of theScore’s competitive video gaming app.

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MiC’s most-clicked 2014

From sales changes at Bell and Rogers to the rumoured death of Much, the top five stories the media industry was reading in 2014.

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What Torstar learned from its paywall

Publisher John Cruickshank (pictured) on the biggest surprises from the digital strategy, and the industry reacts to the paper’s partnership with La Presse.

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How Subway is tuning into Spotify Canada

Kathleen Bell, director of national marketing at Subway Canada, on the QSR’s plan to connect with a millenial target through the service.

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Up all night to get ratings?

Checking in with broadcast and media execs on the current value of overnight ratings and the changes that need to be made to the system.

Hisham

Dentsu Aegis expands leadership group

Hisham Ghostine joins the agency from Omnicom and Jennifer Clark is promoted.

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MasterCard gets ‘Priceless’ with MLSE launch

The credit card co aims to make its longstanding campaign more personal with the launch of a new interactive zone at the Air Canada Centre.

PHDInternationalist

PHD takes home gold at Internationalist Awards

The Omnicom agency nabbed the award for work with Scotiabank, while Carat took home silver and bronze prizes and M2M earned a silver award.

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The struggles of digital video measurement: BrightRoll Summit

Yesterday, at Toronto’s Kool Haus, the digital video platform brought together industry experts to discuss the need for better measurement and the challenge of short attention spans in the digital space.

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Mattel expands its virtual toy wall

The toy maker has teamed up with Walmart to introduce its first-ever OOH ads on GO trains that allow consumers to purchase holiday toys on the spot.

Target

Target kicks off a holiday push

The retailer has debuted its first holiday campaign in Canada with a media buy from Carat, to emphasize it’s a one-stop shopping destination.