Articles Tagged ‘CBC’
Sportsnet announces Stanley Cup Final coverage
The Canadiens make the Stanley Cup final for the first time in 28 years.
CBC prioritizes DEI programming initiative for brand-safe content
Advertisers and audiences alike are requesting diverse, inclusive and representative content reflecting modern-day Canada.
CBC: Trust in a time of uncertainty
CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue
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Sportsnet announces Stanley Cup semifinal schedule
Playoff viewing analysis indicates round one experienced a year-over-year AMA increase of 55%.
Upfronts ’21: CBC focuses on flexibility and building from within
Homegrown programming and a focus on shows fit for brand integration will keep the broadcaster’s momentum going into the upcoming Olympic season(s).
Upfronts ’21: CBC tables ambitious, new-look comedy and drama lineups
Newly announced greenlights The Red and Son of a Critch are among more than 35 new orders and renewals.
Sportsnet announces NHL playoffs round two coverage
Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.
CBC launches new podcast reclaiming Indigenous history
Telling Our Twisted Histories seeks to educate a broad audience by exploring 11 words twisted by centuries of colonization.
The Junos secure record-setting sponsors
Six first-time sponsors join for the event’s 50th anniversary.
The NHL returns to a more traditional playoff schedule
Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.
Ad revenue ‘two to three’ years from recovery, CBC tells CRTC
As a result, the public broadcaster is making a push behind Gem across its own platforms and digital advertising.
CBC tells CRTC it’s ‘simple’ to distinguish between news and ads
Day two of the hearings began to wade into recent discussions about the pubcaster’s paid content.
CBC outlines ‘balancing act’ of linear and digital to CRTC
The public broadcaster is requesting its license be renewed for five years with less regulatory scrutiny of its digital content.
The buyer’s perspective on CBC’s branded content arm
Tandem has drawn opposition from staff and advocacy group, but will those concerns reach advertisers?
Most-read MiC: Media owners’ year of uncertainty
The CBC features prominently among our most-read stories about publishers, broadcasters and their challenging year.
