Articles Tagged ‘Cossette Media’
General Mills names Cossette MAOR
General Mills VP marketing Dale Storey explains the decision to have media and creative handled by the same shop.
Vision7 sold to BlueFocus for $210 million
Mill Road has confirmed the sale of the holding co, which owns Cossette, to the Beijing-based marketing and communication firm.
Get integrated or fail in 2015: Jowett
After a year of digital transformation in 2014, David Jowett, president of Cossette Media, says investment in mobile, testing and analytics are key to success next year.
Cossette Media wins National Bank
The agency will be handling work out of its Montreal office.
TV buying: Rebuilding the jumbo jet mid-flight
David Jowett, president of Cossette Media on how to prepare for coming changes in TV buying.
Canada the Petri dish: blog
Cossette Media president David Jowett challenges the Canadian market to become the top global exporter of media tech solutions.
Whirlpool Canada chooses new media agency
Mike Rumble, VP and managing director at Cossette, on the reasons why the home appliance company awarded it the business following a review.
US Supreme Court rules against Aereo
In a 6-3 vote, justices say the company violates US copyright laws.
Vision7 Media partners with Performance Content Group
David Jowett, president of Vision7 Media on how the company is using digital insights from the content analytics firm to work with its clients.
Aereo court case is a dark cloud over linear TV: blog
David Jowett, president of Cossette Media, on implications the upcoming ruling on Aereo could have on the Canadian market.
Great beer and patchy insights at SXSWi: blog
Joseph Leon, chief digital officer at Cossette Media, on the highs (debunking Oreo’s Super Bowl dunk) and lows of his first visit to the conference.
Predicting the top trends for 2014
From small data to true collaboration, leaders from media, OOH, digital and mobile pick the top three things they think will make a difference in their field.
Facebook partners with small businesses
Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.
DentsuBos hires VP of media
Sheri Rogers joins the agency from her most recent position at Cossette Media.
Vision7 Media adds chief digital officer
The company has hired UK import Joseph Leon to the full-time role.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
