Articles Tagged ‘Cossette’
Scrabble unscramble and Facebook flipbooks: MiC’s Global Tour
MiC talks to Darren Hardeman at Maxus Canada and Jeff Roach at Cossette about online stunts from countries including Russia and Dubai.
BC Ministry rocks a tour for youth
The British Columbia Ministry of Jobs, Tourism & Innovations has launched a province-wide tour that hopes to inject some fun into selecting a future career.
Spotted! McDonald’s Canada gets reflective
The QSR has launched a Vancouver billboard which is only visible at night.
MiC’s Global Tour: Bacon-wrapped websites and pizza-ordering magnets
Tim Beach from Cossette and Meri Ward from MPG give their thoughts on food and drink campaigns from brands in the US, UK and Dubai.
Minute Rice changes up its marketing message recipe
In a new TV campaign, the Ronzoni Foods Canada brand has replaced its past message of convenience with one that attempts to stir emotion.
Brother Canada leads with a better experience
The home and office equipment brand has launched an OOH, radio and digital campaign focusing on customer service.
NABS invites you to have a quickie with an exec
The organization’s second Speed Mentoring event will feature mentors from agencies including MediaCom, Cossette, PHD and Starcom MediaVest Group.
Seven Canadians named Cannes judges
Top creatives and execs from agencies including ZenithOptimedia, John St., DDB and Leo Burnett will have their say at the festival this summer.
The LCBO hangs out
The retailer targets men who want a guy’s night in with its first digital-only campaign.
Koodo’s unique take on travel rewards
The mobile brand has launched a Facebook contest that plays with the benefits of having long-distance friends.
Jungle Media wins Sleeman
The agency takes over from former media agency of record Carat.
Telus makes a merry connection
The mobile co has launched a contest connecting Facebook fans with in-store customers and gifting them with prize packs.
Canada Post pushes paper
The Crown corp launches its first TV ad campaign since 2007, promoting the value of real card giving.
The rise (and fall) of the media shop
Lauren Richards shoots from the hip about media agency independence.
An app to scratch from Yellow Pages Group
The company is promoting its deals site with a daily contest app.
